According to Internetlivestates, there are approximately 1.2 trillion people search for something on Google each year; that is 3.5 billion searches daily, and no less than 40.000 searchers each second. Whether you are a blog writer, a restaurant owner, or a shoe salesman, what you want is to show up in as many searches as possible, and in order for that to happen you need to include SEO techniques in your marketing plan.
If you have an eCommerce website, then you should know that SEO is especially important for your business. According to an annual study conducted by the UPS, people did more shopping online than they did in regular stores, and more than 40 percent of them made purchases from their smartphones. Even some of the people who decided to shop in physical stores did previous online research about the brand or product.
The goal of digital marketing and SEO is to help search engines, such as Google, learn what your website or business has to offer so that they can make accurate recommendations to potential customers. Imagine that Google is a sort of matchmaking service, designed to offer the best results possible for each search. Using only keywords, a search engine will decode a user’s need and display the result that is most likely to answer their questions, solve their problems, or give them valuable information.
What website owners need is for search engines to know exactly when to display their business in someone’s search. By using SEO, website owners will help the search engine know exactly what the business is about and whether or not displaying it in the search result is the right thing to do. By creating well-written and original content, Google is more likely to associate your website with people’s search terms. Did we convince you that SEO is indeed extremely important for your business? If we did, and you wish to learn more about using search engines to your benefit, then don’t miss the UnGagged digital marketing and SEO conferences that take place annually in London and Las Vegas.
To remain relevant in the current market you simply have to have a top-notch online presence. While you might think that creating a website is enough, you should know that that is only the first step. While creating a website is key to being popular online, SEO is what will actually bring your website on the first page of Google searches. The conclusion is: if you want to have a lot of traffic on your website and get new customers, then you must start investing time in SEO and digital marketing.